Here are answers to most common questions. Can't find an answer? Send us an email!
What does 100 - 0 mean?
Digital Goals operates upon the premise that "competitive advantage isn't an advantage at all." We take on clients that we identify as potential leaders in their fields and then build them a digital dominance strategy that is designed to blow their competition away in terms of customer acquisition and profitability.
100 - 0 is a way of saying "let's run the score up on our client's opponents." No mercy. Winner takes all.
Will Digital Goals "price-match" competition?
Our services are generally very competetively priced. If you have a written estimate from a legitimate competitor, bring it to us and we will likely beat it; if we can't, we will let you know honestly.
What size companies does Digital Goals help?
Digital Goals, Inc. generally provides Digital Agency advisory for companies with revenue greater than $1 million annually. Our target client has been in business for at least three years with annual revenue of $2 million or greater. Our goal of helping to double revenue within 36 months is projected to work best in the $1 million to $6 million range; though, we will evaluate helping companies larger than this to produce a plan for less dramatic, incremental gains in revenue and profitability.
Does Digital Goals require a contract for SEO?
We do. At minimum, we want to engage our clients for 12 months; however, we generally build out a 36 month revenue growth strategy that we track jointly with our clients through our advanced analytics platform and monthly strategy sessions. Digital Goals is a technology company run by economists who know that technology for technology's sake is dumb. We only care about getting our clients more customers and higher profit margins.
If we cannot see a clear vision of potentially doubling a client's revenue within 36 months, we do not take the client.
Does Digital Goals offer geographic exclusivity?
Absolutely. In fact, we find it the ONLY ethical way to do business. We will not take on a client that is operating within the same geography within the same industry as an existing client.
Can Digital Goals guarantee Page One Google Rankings?
No. If a digital agency is telling you that they can "guarantee" Page One rankings in Google, be very skeptical. Google's algorithm changes frequently, and the algorithm changes are not widely disclosed. A top ranking today may not be a top ranking tomorrow, which is why Search Engine Optimization (SEO) services should be performed and billed on a monthly basis, instead of a one-time-fee.
There is no "silver-bullet" for Google ranking. It takes a tremendous amount of hard work, technology and human resources to obtain and maintain a top rank.
I've been burned before; how do I know that Digital Goals is different?
We do not charge for initial consultations. We will evaluate the current state of your business in an honest, straightforward fashion. One major difference between us and our competition is that we don't agree to take every client. We take client selection, onboarding and build-out very seriously. If we review the economics of your business and determine that we cannot help grow a client's revenue by at least an order-of-magnitude within a 3 year period, we will politely decline to take the client.
Some clients come to us after having hired an "inexpensive" or "cheap" SEO company that used illegal or unethical techniques to get the client's site to rank for a short amount of time, until Google identified the method and then penalized the client. We can remediate these issues, but it generally takes an extensive amount of time and a lot of hard work. Anyone who tells you otherwise may just be looking for a quick payday. Call us first.
Will Digital Goals guarantee that they will double my revenue in 36 months?
We do not take a client if we cannot see a way to help them double their revenue within 36 months; however, we cannot guarantee this for the simple reason that we are not in control of what happens within the client's core business. We can only make recommendations and implement best-practices and technology.
We will use metrics and monthly strategy calls to ensure the client is on the right path, tracking to their ultimate revenue goal. If for whatever reason, a client changes his or her direction, we can evaluate the continuity of the client contract to see if our relationship is in the best interest of the client.
Our goal will always be to help clients double revenue within 36 months. Execution is a two-way-street.